An Independent design studio
Founded by Per Madsen

Creating clear and powerful visual identities based on simple
notable ideas that amplify brands, organizations and companies' Dna.

Alice Concert Venue

Visual identity created for ALICE a Copenhagen venue for curious ears and open minds. A international place that seeks new horizons, digs deep into musical roots and presents new and exciting hybrids.

European Beach Handball
Federation

Visual Identity created for the European Beach Handball Federation in Austria to strengthening the league and tournaments while appealing to the stakeholders across target groups and touchpoints.
Made in IDna Group, All rights reserved

Nut Alone

Visual Identity created for Nut Alone a new European digital platform that brings together enthusiasts and enables easy distribution and screening of indie films.
Made in IDna Group, All rights reserved

Ballerup Sports City

Visual identity created for Ballerup Sport City a four km2 sports and multi activity area, and a powerhouse for sports in Ballerup Municipality. it houses enthusiastic children, elite athletes and international championships.
Made in IDna Group, All rights reserved

M-Idea Forever

Visual identity created for the Chinese high-end men's fashion brand M-Idea Forever based in Shanghai. The brand's DNA stands out by uniting Avant Garde and technology.
Made in IDNn Group, All rights reserved

Republique Theatre

Visual Identity created for Republique Theatre an international thea- tre, which builds a bridge between the classical theatre’s powerful stories and the physical theatre’s innovative, provocative expression.
Made in IDna Group, All rights reserved

ParisTexas Fashion Store

Visual Identity created for ParisTexas a high end fashion store based in Copenhagen and eventually established as a fashion store chain across Scandinavia.
Made in IDna Group, All rights reserved

1:1 Architects

Visual identity created for 1 : 1 Architects in Copenhagen. The VI emphasize the mission - the importance of the ability to meeting clients in a straightforward way, one to one. The symbol reflects the duality; it can both be seen as 1 : 1 and as an A for Architects.
Made in IDna Group, All rights reserved

Nikolaj Art Gallery

Visual Identity created for Nikolaj Kunsthal, an international art gallery located in an old church from the 12th century in the center of Copenhagen.
Made in IDna Group, All rights reserved